Case study
The Automation Map
A ₹2Cr business found ₹1 lakh a month hiding in work nobody needed to do by hand.
The case study
The business
A ₹2Cr services-plus-D2C company with a 4-person team. The founder personally handled follow-ups, listings, posting and outreach.
The situation
Nothing was broken. Everything was manual. Follow-ups, content, product listings, LinkedIn, email and dead-lead chasing all ran on someone's hands, usually the founder's.
Add it up and it was 120+ hours a month of repeat work. At even ₹800 an hour of founder time, that is roughly ₹1,00,000 a month spent doing what a ₹15,000 system does without missing a day.
What they did
- 1Mapped all 8 automatable systems against the business: content, listings, WhatsApp, LinkedIn, outreach, email, image and carousels.
- 2Ranked them by revenue impact, not by what was easiest, and picked the top 3 to wire first.
- 3Built those 3 over one quarter, each with a human approval step. Nothing ran fully blind.
- 4Handed the founder a dashboard and a 20-minute weekly review instead of 120 hours of doing.
The result, one quarter
₹1,00,000 / month of founder time reclaimed
Repeat work moved to systems running at about ₹15,000 a month.
120+ hrs
monthly repeat work off the founder's plate
8 systems
mapped, the top 3 live in quarter one
₹15K/mo
system run cost vs ~₹1L of manual time
near-daily
output, up from sporadic bursts
Before / after
Before
After
Founder hrs / mo
120+
~20
Monthly cost
~₹1L time
~₹15K tools
Output
sporadic
near-daily
Not sure which system to wire first?
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