The 60-Day Outbound Case Study

₹1.5 crore closed in 60 days.

The case study

The campaign

An AI-led outbound system reached 8,000 cold buyers across 1,000 companies, without treating the first message as the whole strategy.

The situation

Most businesses stop outreach after four messages. That feels disciplined, but it means stopping before the majority of replies and closes have had a chance to happen.

The campaign treated outbound as an operating system: research, sequencing, follow-up, channel choice and response handling working together. The human team stayed focused on the conversations that mattered.

What they did

1Built a buyer list of 8,000 cold decision-makers across 1,000 companies, with AI finding the right people and writing relevant first messages.
2Ran the sequence long enough to reach the follow-ups where the response curve changed: message six and follow-up eight.
3Used WhatsApp where it created the stronger response: 8.2% positive replies versus 0.8% from cold email.
4Handled replies inside a 5-minute response window, while the conversation was still warm.

The result, 60 days

₹1.5 crore closed

From a system that kept moving after the first message.

64,000

total touchpoints

1,920

conversations created

~240

real leads

8.2%

positive WhatsApp replies vs 0.8% email

Before / after

Before

After

Follow-up

stops at 4

reaches 8

Channel

email 0.8%

WhatsApp 8.2%

Response

hours later

within 5 min

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