Case study
One SKU, Thirty Assets
One product photo became 30 launch-ready assets, in 20 minutes instead of 3 days.
The case study
The brand
A D2C brand launching 2 to 3 new SKUs a month. Each launch went live with a PDP and one ad, because that was all there was time for.
The situation
A full launch (PDP, 5 ad variants, social posts, carousel, email, WhatsApp, marketplace variants, alt text) was 3 days across a writer, a designer and the marketplace person.
Outsourced, it worked out to roughly ₹6,000 per asset once the retainer was divided by what actually shipped. So launches shipped thin.
What they did
- 1Fed the engine one product photo and the SKU data.
- 2It produced the full asset tree: PDP, 5 Meta variants, 3 social posts, an 8-slide carousel, an email block, a WhatsApp blurb, marketplace variants, lifestyle images, alt text and keywords.
- 3The team reviewed for about 20 minutes and approved.
- 4Every launch now ships complete, present everywhere a buyer looks.
The result, per launch
₹1,74,000 saved per launch vs an agency
30 assets at ~₹200 of API cost each instead of ~₹6,000 of agency cost.
30
assets from one product photo
20 min
of review vs 3 days of production
₹200
API cost per asset vs ₹6,000 agency
complete
every launch, not just a PDP and one ad
Before / after
Before
After
Assets / launch
1-2
30
Time
3 days
20 min
Cost / asset
₹6,000
₹200
Launching with one ad and a prayer?
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