Case study
Speed to Lead
Same ads, same leads. Replying in 5 minutes instead of next morning doubled the conversations.
The case study
The business
A business spending ₹1L a month on lead ads for 200 leads. The team replied the next working morning.
The situation
Leads filled the form at peak intent, around 2:40 PM. The reply landed 18 hours later. By 3:15 PM the same day, a competitor's WhatsApp had already arrived.
Nothing was wrong with the ads. The most expensive leak was the gap between the click and the first reply.
What they did
- 1Wired a WhatsApp speed-to-lead system: form submit triggered a message within 5 minutes, from the business number, in the brand tone.
- 2Each message asked one qualifying question: budget, location or use case.
- 3Answers routed to a human with full context, flagged hot or nurture.
- 4No answer in 24 hours triggered a polite automated follow-up, including Sundays.
The result, 90 days
2× the conversations from the same ₹1,00,000 ad spend
Replying while the buyer was still on their phone, every time, including Sunday 11 PM.
5 min
first reply, down from next morning
200
leads a month, now answered every time
24/7
coverage, including weekends
₹0
extra ad spend for the lift
Before / after
Before
After
First reply
18 hrs
5 min
Coverage
weekday AM
24/7
Leads answered
some
all
Running lead ads right now?
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