Case study

The CRM Graveyard

2,000 dead leads, already paid for. A 3-week sequence turned them into ₹5,00,000, at zero acquisition cost.

The case study

The business

A business that had run ads for two years. Its CRM held 2,000 leads marked no-response, follow-up-later and not-interested-right-now.

Every one of those leads was paid for once and then forgotten. No human team systematically re-asks 2,000 people.

The acquisition cost to revive them was exactly zero. They were just sitting there, cold.

1Built a 5-message WhatsApp and email sequence over 3 weeks, genuinely useful, not just checking in.
2A price update, a new offer, a case study, a real question about whether the problem ever got solved.
3Every message stopped the moment someone replied or asked to stop.
4Model assumption: just 3% restart a conversation.

₹5,00,000 recovered, ₹0 new ad spend

From leads that were already written off, simply by re-asking them well.

2,000

dormant leads systematically re-asked

live conversations, at a 3% restart rate

₹50,000

average order value on the wins

₹0

acquisition cost, leads already bought

Before

After

Dead leads worked

never

all

New ad spend

needed

₹0

Conversations

Reply "REVIVE" and I will outline your reactivation sequence. Free.