Case study
The Poster Factory
A small brand got agency-grade daily creative on roughly ₹500 a month, with a designer needed only once a quarter.
The case study
The brand
A small brand whose feed looked like five different brands by week six, the founder making 11 PM Canva posts that matched nothing.
The situation
Brand recall comes from the same colors, type and layout showing up daily until the audience knows a post is yours before reading the name.
A designer at ₹40,000 a month produced about 20 posters with queue delays, and the look drifted the moment they were busy.
What they did
- 1Locked the brand kit once: colors, fonts, logo rules and 5 to 6 layout templates a real designer approved on day one.
- 2Turned each layout into an HTML/CSS template that renders pixel-perfect every time, so the design cannot drift.
- 3Fed daily content in: the offer, the tip, the testimonial, the festival greeting.
- 4Posters rendered in minutes, the same look in October as in March.
The result, 6 months
₹39,500 / month saved on design, consistency up
A ₹40,000 designer queue replaced by a ~₹500 render cost that never drifts off-brand.
unlimited
posters a month vs about 20
₹500
render cost a month vs ₹40,000 designer
1×
designer touch a quarter, to refresh templates
0
off-brand drift
Before / after
Before
After
Posters / mo
~20
unlimited
Cost
₹40K/mo
~₹500/mo
Designer needed
daily
quarterly
Does your feed look like five brands?
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