The Outbound Machine

100 personalised emails a day, zero sent by a human, at ₹1,250 a meeting instead of ₹5,500.

The case study

The business

A business relying on an SDR at ₹60,000 a month plus tools, getting 10 to 12 meetings, with pipeline that vanished whenever the SDR resigned.

The situation

Outbound only works on verified lists, personalised first touches, timed follow-ups, real reply triage and tracking from send to meeting. A blast tool is none of that.

Bad lists kill outbound before the copy ever gets a chance.

What they did

1Built and enriched ICP lists, every contact verified before entering the queue.
2Sent a personalised first touch per contact, under 120 words, in the founder's voice.
3Ran 4 sequenced follow-ups over 3 weeks, each adding value, all stopping instantly on a reply.
4Auto-triaged every inbound: interested to the founder's phone, objection queued, unsubscribe honoured, bounce cleaned.

The result, cost per meeting

₹5,500 → ₹1,250 per qualified meeting

4.5× cheaper per meeting, and a pipeline that survives the quarter the SDR resigns.

100 / day

personalised sends, no human

~₹15K

run cost a month vs ₹60K SDR

~12

meetings a month, no sick days

4.5×

cheaper per meeting

Before / after

Before

After

Cost / meeting

₹5,500

₹1,250

Run cost

₹60K/mo

~₹15K/mo

Sends / day

human-capped

100

Want your cost-per-meeting modelled?

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