Case study
Sequence Math
Switching from one-shot emails to a 5-touch sequence turned 10 replies into 28, from the same 1,000 contacts.
The case study
The business
A business sending one email, hearing silence, and concluding email does not work, quitting where 65% of the return still waited.
The situation
Of all replies a campaign earns, about 35% come from email one and 65% from touches two through five. Most businesses leave the larger share unclaimed.
The first email was not rejected, it was buried. The prospect was in a meeting, on site, mid-crisis.
What they did
- 1Touch 1, the value open: their problem, one insight, no pitch.
- 2Touch 2 (day 4), a short nudge with one new proof point. Touch 3 (day 9), same offer, a different door.
- 3Touch 4 (day 15), the objection killer. Touch 5 (day 21), the polite breakup that triggers the only deadline.
- 4Every touch stopped instantly on any reply, nothing sent late or twice.
The result, same list
10 replies → 28, same list, same spend
2.8× the conversations, just by claiming the 65% of replies that arrive after email one.
2.8×
the conversations from the same list
65%
of replies come from touches 2 to 5
1,000
contacts, unchanged
₹0
extra spend
Before / after
Before
After
Touches
1
5
Replies / 1,000
~10
~28
Return captured
35%
100%
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